Bluefields has a population of approximately 3800 people of which approximately 70% are in the age group 0-34 years. Inadequate educational provisions, including vocational training, coupled with a lack of gainful employment opportunities, have fostered high unemployment rates for young men and women (25% and 50% respectively).
During the years of Colonial rule Bluefields Bay was a Thriving Port from which Sugar, Cattle Hides, Pimento, Limejuice and Indigo (Dye Wood) was shipped to England, Canada and America.
Nowadays the main industries in Bluefields are fishing and farming. There are also a handful of villas available for rent, some of which are very exclusive and luxurious. The village also has a popular beach and nature park, which attract Jamaican visitors and tourists likewise.